Biography
Adam G calls his minimalist style of visual design “messymod,” short for Messy Modernism. It’s born from his love of geometry, patterns, negative space, Bauhaus, Miró, Calder and a little too much caffeine. He explores the spaces between art and design, complexity and simplicity, organic and machined, static and kinetic, familiar and surreal.
From Adobe to Akris, LA Times to Time Magazine, and OKGO to Thievery Corporation, his unique style has been embraced around the world from high technology to Lo-fi beats.
Adam is the Co-Founder & Creative Director at TRÜF, a Los Angeles design studio specializing in visual identity and illustration. He has designed corporate identities for Adidas, DreamWorks, University of California and countless other companies and institutions that span from arts and media, tech and finance, to culture and education.
Currently, he’s pushing his studio into new and strange directions with the addition of his illustrations and continues his unhealthy obsession with all things design. When he’s not designing and illustrating, he’s designing and illustrating. He needs to get out more.
Client List:
24 ORE Cultura, Adobe, Akris, Art in Rug, Art of Play , DAR Chocolate , Dirty Bird Records , Harvard Business Review, Hat & Beard Press , Hearst Publications , Kitchen Toke Inc, LA Times, Noema Magazine , OK GO , Rollworks , Rooster Magazine, Slanted Publishers , Thievery Corporation , Target, The Dramatist , Thorn & Burrow Wines , TIME Magazine, University of California.
Awards / Publications:
Type Directors Club 70: Lettering Winner, Thorn & Burrow Wines
Print Magazine
Creative Boom
Abduzeedo
Colossal
The Dieline
Packaging of the World
Goodtype
PAGE Magazine
Communication Arts
From Adobe to Akris, LA Times to Time Magazine, and OKGO to Thievery Corporation, his unique style has been embraced around the world from high technology to Lo-fi beats.
Adam is the Co-Founder & Creative Director at TRÜF, a Los Angeles design studio specializing in visual identity and illustration. He has designed corporate identities for Adidas, DreamWorks, University of California and countless other companies and institutions that span from arts and media, tech and finance, to culture and education.
Currently, he’s pushing his studio into new and strange directions with the addition of his illustrations and continues his unhealthy obsession with all things design. When he’s not designing and illustrating, he’s designing and illustrating. He needs to get out more.
Client List:
24 ORE Cultura, Adobe, Akris, Art in Rug, Art of Play , DAR Chocolate , Dirty Bird Records , Harvard Business Review, Hat & Beard Press , Hearst Publications , Kitchen Toke Inc, LA Times, Noema Magazine , OK GO , Rollworks , Rooster Magazine, Slanted Publishers , Thievery Corporation , Target, The Dramatist , Thorn & Burrow Wines , TIME Magazine, University of California.
Awards / Publications:
Type Directors Club 70: Lettering Winner, Thorn & Burrow Wines
Print Magazine
Creative Boom
Abduzeedo
Colossal
The Dieline
Packaging of the World
Goodtype
PAGE Magazine
Communication Arts
