Mac Premo / Zone Stings
To mark the launch of its new website, digital agency Zone has commissioned a series of stings from a range of leading illustrators, film-makers and animation studios including our very own Mac Premo who's sting entitled Words & Pictures you can see here.
The full reel of stings is showcased on the Zone website and strengthens the agency’s ‘living & breathing brands’ positioning.
Mac Premo was one of several creators briefed to bring to life a specific phrase reflecting Zone’s unique outlook and approach. These include: Fun & Games, Give & Take, Wise & Wonderful, Sound & Vision, Get Up & Go, Night & Day, Pride & Joy and Words & Pictures.
Creative director Giles Brenard says: “We’re a digital agency with a broad portfolio of content, so summing up Zone visually isn’t a simple task. Instead of just saying what we do, we aimed to capture the energy of the agency in a way that reflects our strong heritage in both words and design – with a visual spin that conveys the growing use of photography, illustration and video to tell stories in interesting ways on digital platforms. Each time people visit the site the stings refresh to give them a fresh angle on Zone.”
For links to individual videos please check the Zone Vimeo channel and for more of Mac Premo's motion work click here or to see more of his beautiful hand made collage pieces, click here.
Recent articles
Lisa Sheehan / "It's a Rich Man's World"
Wired Magazine's Money 2025 money issue, aptly titled "It's a Rich Man's World," as imagined by artist Lisa Sheehan. How did she bring this piece to life? In her own words: "To make the credit card as authentic as possible I redrew the American Express pattern in Illustrator with the WIRED headline included. The card was then created in Cinema 4D and I drew the etching of Trump in photoshop. This all came together and was animated to give the feel of an apple pay screen. This was a multi disciplined approach, 2D textures drawn and then rendered in 3D." You can check out the animated piece and more of Lisa's work here.
Welcome Sara Gironi Carnevale to Début Art
Welcome to Sara Gironi Carnevale who recently joined Début Art. Sara lives in Italy and has been illustrating since 2016. Sara works digitally but her process remains traditional in terms of brainstorming and composing. The illustrations are done in a sketchbook before refining them in Procreate and then finalising all artwork in Photoshop. Her work is vibrant, luminescent and dreamlike, with intricate details, strong concepts and compositions. Sara has the ability to present complex topics in a way that is visually easy to understand. Her illustrations can be seen in numerous magazines, newspapers, books and prints. She has also been experimenting with animation. See Sara's full portfolio here
Eoin Ryan / TfL 25 Years
Eoin Ryan was commission to create one of a series of new illustration to commemorate 25 years of TfL. The aim of the campaign is to remind Londoners why they love TfL and highlight the rich connections, improvements, and influence it has brought to their lives over the past 25 years. More of Eoin's work can be viewed here.
Celebrating 10 Years of Visualizing Science: Featuring Artist Simon Prades
AAAS hosted a recent gallery show, “Invisible, novel, and complex: A decade of visualizing science”, which was a 10-year retrospective show of visuals from Science magazine, being shown in their home office in Washington, DC. One of the highlights of the exhibit included a pair of pieces about Neurodegeneration by Simon Prades, originally commissioned for the October 2, 2020 issue of Science. Photography: Chrystal Smith/Science. Simon's full portfolio can be reviewed here.