Helen Friel / Here’s Looking At Euclid
Inspired by Oliver Byrne’s translation of Euclid’s Elements in to colorful diagrams and symbols, our very own paper engineer and illustrator Helen Friel created "Here’s Looking at Euclid" her new limited edition business card collection for The Luxe Project.
The Luxe Project is an initiative by MOO.COM to use great design to change the world one designer and one charity at a time. MOO partners with designers internationally to create exclusive designs on Luxe business cards. The sale of the limited edition designs contribute 100% of all net proceeds to a charity of each designer’s choice. Helen Friel's being Battersea Dogs & Cats Home.
To create her Here’s Looking at Euclid collection, Friel used Byrne’s illustrations as guidelines to painstakingly hand draw, cut, and glue different colours of paper to construct five different 3D models which were then photographed and used as the artwork for the backs of the cards. “Though Byrne wrote The First Six Books of Euclid in the 1800’s, his designs are startlingly modern in form and colour, reminiscent of Piet Mondrian's work and way ahead of their time. I wanted to see what Byrne’s designs would look like in three dimensions, ”said Friel.
Luxe business cards are high quality, customizable and super thick — four layers of Mohawk Superfine paper are fused together to create a 32 point card. And, an optional seam of colour (cyan, black, magenta) adds to the unique and eye catching appeal.
For more of Helen's work click here and for more on The Luxe Project click here.
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Helen Friel
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