ilovedust / Nike Football / England Kit Launch
W+K London asked ilovedust to work with them in creating illustrations of Wayne Rooney and Jack Wilshere, two of England's most exciting and fearless players, to mark the launch of the new Nike England kit. The execution would become a statement piece for the Risk Everything campaign.
The brief was to amplify the athlete's playing styles and attitude using a combination of illustration and photography, adopting the aesthetic of a pinball machine. No risk; no reward. It's what is on the inside that counts.
The illustrations took on a new, larger life form when they were hand painted and displayed on London's Southbank, alongside the River Thames for the campaign launch. The illustrations were also reborn as an animation online at nike.com and also used across Nike's social media channels.
One of the most exciting briefs ilovedust have had this year and it was a proud moment to see the final execution standing 40 foot tall on London's Southbank.
For more on ilovedust, and to see their portfolio click here.
Related artist
zilovedust z
Recent articles
Justin Metz / Prisoner / SKY
Justin Metz worked with the team at Sky creative on the key visual for their new series 'Prisoner'. The artwork is up on 48 sheets around the UK right now. You can see more of Justin's work here
Max Loeffler / All Conditions Express / Nike
Max Loeffler created this excellent illustration for Nike's ACG All Conditions Express out of home campaign. The key visual was adapted too many different formats such as posters, postcards, stickers and various merchandise items. You can see more of Max's work here
Début Welcomes Marcial Rodrigo
Début Art is very excited to announce that we are now representing Marcial Rodrigo! Marcial is an illustrator and infographic designer from Seville, in the sunny south of Spain, who explores ways to fuse information with illustration. Detail-oriented and versatile, he combines simplicity and symbolism to communicate complex ideas clearly and effectively. With a style defined by precise, dynamic lines, his compositions balance visual and conceptual harmony, prioritizing both aesthetics and clarity—creating pieces that connect and invite visual reflection. His professional background, which spans from architecture to design, brings a unique perspective to his work. Now based in Málaga, he works with national and international clients, developing projects that deliver narrative depth and visual coherence. Clients include: El País-Retina, Santilla Editorial, Arup, Oliver Cabell, Fast Company, Modus Magazine, Golf Magazine, Drapers, Which? Magazine, Wunderman Thompson, Garaje de Ideas,...
A Rich Rice Brand Re-design
We are pleased to share packaging illustrations by artist Webb Creative for Oriente, a premium rice brand out of Portugal. Webb Creative was brought on by Firecactus Creative Director John-Paul Hunter who led the brand’s redesign. Inside the V-shaped illustration, which is actually two grains of rice coming together, are Webb’s illustrations. Each rice variant has a different scene, depicting the fifth-generation owners and moments from the business’s history. As Hunter shared with Design Week: “That illustration needed to work hard, we wanted people to see something different every time.” A further dive into the meaning of each illustration can be found on the back of the pack. You can check out details of the redesign and more of Webb Creative’s work here.