ilovedust / Nike Football / England Kit Launch
W+K London asked ilovedust to work with them in creating illustrations of Wayne Rooney and Jack Wilshere, two of England's most exciting and fearless players, to mark the launch of the new Nike England kit. The execution would become a statement piece for the Risk Everything campaign.
The brief was to amplify the athlete's playing styles and attitude using a combination of illustration and photography, adopting the aesthetic of a pinball machine. No risk; no reward. It's what is on the inside that counts.
The illustrations took on a new, larger life form when they were hand painted and displayed on London's Southbank, alongside the River Thames for the campaign launch. The illustrations were also reborn as an animation online at nike.com and also used across Nike's social media channels.
One of the most exciting briefs ilovedust have had this year and it was a proud moment to see the final execution standing 40 foot tall on London's Southbank.
For more on ilovedust, and to see their portfolio click here.
Related artist
zilovedust z
Recent articles
Celebrating 10 Years of Visualizing Science: Featuring Artist Simon Prades
AAAS hosted a recent gallery show, “Invisible, novel, and complex: A decade of visualizing science”, which was a 10-year retrospective show of visuals from Science magazine, being shown in their home office in Washington, DC. One of the highlights of the exhibit included a pair of pieces about Neurodegeneration by Simon Prades, originally commissioned for the October 2, 2020 issue of Science. Photography: Chrystal Smith/Science. Simon's full portfolio can be reviewed here.
Royal Shakespeare Company commissions Lisa Sheehan for B.F.G
Lisa had the pleasure of creating the artwork for The Royal Shakespeare's upcoming production of 'The BFG' (The Big Friendly Giant). The show, directed by Daniel Evans and adapted by Tom Wells is set to debut later this year.
Alan Kitching's mural to celebrate Mary Quant
Alan Kitching was commissioned by Cadogan Estate to create a mural in central London. The mural celebrates Mary Quant’s fashion work in the building in the 1960’s. Originally created in letterpress then translated into paint onto a 40ft wall by Will Impry. You can view the artwork on King’s Road near Duke of York Square in Chelsea, London.
Welcome Jay Gordon!
Début Art is very excited to welcome in Jay Gordon. Jay Gordon is a Cape Town based illustrator with 14 years experience creating artwork for a spectrum of clients ranging from editorial illustration to product campaigns, packaging, poster designs and everything in-between. His twin passions are draftsmanship and storytelling inspired by great cinematographers, novelists, golden age illustrators, comic artists and graphic designers. You can find Jay's full portfolio here.