Hitandrun / Mercedes-Benz
This Autumn hitandrun worked with the team at Mercedes-Benz World on not one but two outstanding projects.
The first was for the launch of the Mercedes-Benz Christmas Campaign 2015. Fully CGI artwork was created at banner resolution, each piece 12,000 pixels wide and installed as an 8m canvas and display boards across Mercedes-Benz showrooms. The campaign will continue to appear throughout magazine publications in the run up to Christmas.
The second was to create the striking Team Mercedes Formula One display, permanently on display at the Mercedes-Benz Museum at Brooklands; the 14m x 3.5m x 5m display shows the two Silverstone Team Mercedes pit garages. The garages are represented by two large format canvas prints on light boxes and are set inside the built out frame of the garage walls. The floor in front is a large format photograph of the pit lane at Silverstone.
With no access to high enough photography for the canvasses, Mercedes-Benz World invited hitandrun to build CGI models of both garages in their entirety, and then produce ultra-hi res rendered images from them.
Working closely with Team Mercedes, hitandrun took on the mammoth task of creating accurate and detailed builds of all the furnishings, equipment, framework, and accessories present in the garages.
They spent a day shooting at the International garages at Silverstone, shooting sections of the pit lane floor, which they then hand stitched into a 14metre x 5metre image, which was printed onto plastic and used in the display. hitandrun also shot spherical images from the garage doorways, which when placed in the CGI models reflected the Silverstone pit lane and grandstand in every reflective surface in the garage.
If you would like to see more of hitandrun's amazing work, click here to see this full portfolio
Related artist
hitandrun
Recent articles
Steven Heller on Peter Grundy (AKA Grundini)
Steven Heller, a member of the Art Director Hall of Fame since 1996 and author, co-author and editor of over 200 books on design covered Grundini in his latest article for the Daily Heller. Describing Peter, Steven wrote: " [he is] an exemplar of the commedia dell’arte style of data visualization, a maestro of transforming statistics into pictorial passion plays. Icons are his meat, and they are seasoned with wit and humor, color and conviviality. They brighten up the stage, the page and the screen. They scroll with a certain rock and roll." You can explore the article in full here You can find more brilliant work from Grundini here
Eoin Ryan covers Trump's impact on electric vehicles.
Eoin Ryan's fantastic cover for Electric Hybrid Magazine's 30th Anniversary issue. The cover focuses on Trump's impact on electric vehicle development. The illustration contrasts Donald Trump’s head, filled with pollution and fumes against a fresh green eco background visualising fresh air and carbon neutrality. You can find more of Eoin's newest work here
Lisa Sheehan / "It's a Rich Man's World"
Wired Magazine's Money 2025 money issue, aptly titled "It's a Rich Man's World," as imagined by artist Lisa Sheehan. How did she bring this piece to life? In her own words: "To make the credit card as authentic as possible I redrew the American Express pattern in Illustrator with the WIRED headline included. The card was then created in Cinema 4D and I drew the etching of Trump in photoshop. This all came together and was animated to give the feel of an apple pay screen. This was a multi disciplined approach, 2D textures drawn and then rendered in 3D." You can check out the animated piece and more of Lisa's work here.
Welcome Sara Gironi Carnevale to Début Art
Welcome to Sara Gironi Carnevale who recently joined Début Art. Sara lives in Italy and has been illustrating since 2016. Sara works digitally but her process remains traditional in terms of brainstorming and composing. The illustrations are done in a sketchbook before refining them in Procreate and then finalising all artwork in Photoshop. Her work is vibrant, luminescent and dreamlike, with intricate details, strong concepts and compositions. Sara has the ability to present complex topics in a way that is visually easy to understand. Her illustrations can be seen in numerous magazines, newspapers, books and prints. She has also been experimenting with animation. See Sara's full portfolio here