Leading original artists & illustrative designers agents since 1985
London   New York   Tokyo

Hitandrun / Mercedes-Benz

News hero 282

This Autumn hitandrun worked with the team at Mercedes-Benz World on not one but two outstanding projects.

The first was for the launch of the Mercedes-Benz Christmas Campaign 2015. Fully CGI artwork was created at banner resolution, each piece 12,000 pixels wide and installed as an 8m canvas and display boards across Mercedes-Benz showrooms. The campaign will continue to appear throughout magazine publications in the run up to Christmas.

The second was to create the striking Team Mercedes Formula One display, permanently on display at the Mercedes-Benz Museum at Brooklands; the 14m x 3.5m x 5m display shows the two Silverstone Team Mercedes pit garages. The garages are represented by two large format canvas prints on light boxes and are set inside the built out frame of the garage walls. The floor in front is a large format photograph of the pit lane at Silverstone.

With no access to high enough photography for the canvasses, Mercedes-Benz World invited hitandrun to build CGI models of both garages in their entirety, and then produce ultra-hi res rendered images from them.

Working closely with Team Mercedes, hitandrun took on the mammoth task of creating accurate and detailed builds of all the furnishings, equipment, framework, and accessories present in the garages.

They spent a day shooting at the International garages at Silverstone, shooting sections of the pit lane floor, which they then hand stitched into a 14metre x 5metre image, which was printed onto plastic and used in the display. hitandrun also shot spherical images from the garage doorways, which when placed in the CGI models reflected the Silverstone pit lane and grandstand in every reflective surface in the garage.

If you would like to see more of hitandrun's amazing work, click here to see this full portfolio

Recent articles

Commission Agreement Creative_J_Webster.png

A Rich Rice Brand Re-design

We are pleased to share packaging illustrations by artist Webb Creative for Oriente, a premium rice brand out of Portugal. Webb Creative was brought on by Firecactus Creative Director John-Paul Hunter who led the brand’s redesign. Inside the V-shaped illustration, which is actually two grains of rice coming together, are Webb’s illustrations. Each rice variant has a different scene, depicting the fifth-generation owners and moments from the business’s history. As Hunter shared with Design Week: “That illustration needed to work hard, we wanted people to see something different every time.” A further dive into the meaning of each illustration can be found on the back of the pack. You can check out details of the redesign and more of Webb Creative’s work here.

news.png

Introducing Andreea Dumuta

Debut Art is pleased to announce that we are now representing artist Andreea Dumuta! Andreea Dumuta is a Romanian illustrator known for her bold and eclectic visual language that blends dark, moody motifs with playful, vibrant colors. Her work often draws inspiration from nature and the animal world, resulting in a diverse body of illustrations that are both whimsical and striking. With a growing presence in the publishing industry, Andreea has illustrated numerous book covers for international publishers including Macmillan, Hachette, Penguin Random House, Simon & Schuster . Her commercial portfolio also includes personal and collaborative projects. Beyond her commissioned work, she continues to explore self-initiated projects that push creative boundaries and reflect her interest in the surreal, the satirical, and the symbolic. When she's not illustrating, Andreea enjoys watching films, exploring the outdoors on long walks, and discovering new music. See Andreea’s full portfoli...

Grundini News.png

Steven Heller on Peter Grundy (AKA Grundini)

Steven Heller, a member of the Art Director Hall of Fame since 1996 and author, co-author and editor of over 200 books on design covered Grundini in his latest article for the Daily Heller. Describing Peter, Steven wrote: " [he is] an exemplar of the commedia dell’arte style of data visualization, a maestro of transforming statistics into pictorial passion plays. Icons are his meat, and they are seasoned with wit and humor, color and conviviality. They brighten up the stage, the page and the screen. They scroll with a certain rock and roll." You can explore the article in full here You can find more brilliant work from Grundini here

Trump Final.jpg

Eoin Ryan covers Trump's impact on electric vehicles.

Eoin Ryan's fantastic cover for Electric Hybrid Magazine's 30th Anniversary issue. The cover focuses on Trump's impact on electric vehicle development. The illustration contrasts Donald Trump’s head, filled with pollution and fumes against a fresh green eco background visualising fresh air and carbon neutrality. You can find more of Eoin's newest work here

Read more news