Leading original artists & illustrative designers agents since 1985
London   New York   Tokyo

Helen Friel / Etsy

News hero 283

In August, Helen was approached by Etsy to collaborate with them on their 2015 holiday campaign. The idea was for 17 unique sets to be created, each reflecting the different tastes of a particular person. The final shot would show all the room dioramas combined to form the perfect festive Etsy house.

To put the thought into action Daniel, Etsy's art director, flew over from Berlin and spent a few days working with Helen in her London-based studio coming up with the concept for each room. Over the following weeks, Helen worked busily with her team of assistants to design and make the components needed for each set. Each element was then carefully packed and Helen, accompanied by her precious paper cargo, flew to New York to shoot the final animated sequence.

It took a total of 10 days to bring the rooms to life, with the talented Trisha Zemp working as photographer to capture still images of the set. We're delighted to share Helen's wonderful creation at this particularly pertinent point in the year. Happy Holidays!

Recent articles

1. Alan Kitching.Cadogan Estate-Chelsea Art Weekjpg.jpg

Alan Kitching's mural to celebrate Mary Quant

Alan Kitching was commissioned by Cadogan Estate to create a mural in central London. The mural celebrates Mary Quant’s fashion work in the building in the 1960’s. Originally created in letterpress then translated into paint onto a 40ft wall by Will Impry. You can view the artwork on King’s Road near Duke of York Square in Chelsea, London.

jay-jordon-news.jpg

Welcome Jay Gordon!

Début Art is very excited to welcome in Jay Gordon. Jay Gordon is a Cape Town based illustrator with 14 years experience creating artwork for a spectrum of clients ranging from editorial illustration to product campaigns, packaging, poster designs and everything in-between. His twin passions are draftsmanship and storytelling inspired by great cinematographers, novelists, golden age illustrators, comic artists and graphic designers. You can find Jay's full portfolio here.

lisa-news.jpg

Communication Arts Awards / Lisa Sheehan

Lisa Sheehan has picked up two 'Awards of Excellence' at this years Communication Arts awards in the typography category. Have a look below at the two winning pieces; 'Beyond Obesity' and a cover for Internazionale.

90202_full-retina.png

Doug John Miller shortlisted for the AOI's World Illustration Awards

Doug John Miller's cover for Chemistry World magazine has recently been shortlisted for this year's Association of Illustrators World Illustration Awards. Doug was commissioned to create 3 illustrations for Chemistry World's May 2023 issue on energy storage. The illustrations detailed the potentiality and production of lithium-based storage.

Read more news