Ben Johnston has been working with the teams at Droga5 and Fast Horse to transform Diet Coke fan tweets into amazingly detailed pieces of custom-made artwork inspired by the taste and look of Diet Coke.
Diet Coke is expressing thanks via a new Twitter-led social campaign called “ReTweets of Love.” The campaign champions fans who share their unwavering love for the great taste of Diet Coke on social media, by surprising dozens of people with their tweets reimagined in clever ways and in unexpected places.
“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America. "We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are."
Diet Coke fans will start seeing their tweets reimagined on custom jewellery, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favourite magazine.
Fans are encouraged to tweet their love to @DietCoke on Twitter for the opportunity to see that love come back from their favourite brand during the program. Fans also can follow “ReTweets of Love” online as Diet Coke posts photos and videos from its public displays of affection right to the brand’s Twitter page.
If you would like to see more of Ben Johnston's amazing work, click here to see this full portfolio
Debut Art is pleased to announce that we are now representing artist Andreea Dumuta! Andreea Dumuta is a Romanian illustrator known for her bold and eclectic visual language that blends dark, moody motifs with playful, vibrant colors. Her work often draws inspiration from nature and the animal world, resulting in a diverse body of illustrations that are both whimsical and striking. With a growing presence in the publishing industry, Andreea has illustrated numerous book covers for international publishers including Macmillan, Hachette, Penguin Random House, Simon & Schuster . Her commercial portfolio also includes personal and collaborative projects. Beyond her commissioned work, she continues to explore self-initiated projects that push creative boundaries and reflect her interest in the surreal, the satirical, and the symbolic. When she's not illustrating, Andreea enjoys watching films, exploring the outdoors on long walks, and discovering new music. See Andreea’s full portfoli...
Steven Heller, a member of the Art Director Hall of Fame since 1996 and author, co-author and editor of over 200 books on design covered Grundini in his latest article for the Daily Heller. Describing Peter, Steven wrote: " [he is] an exemplar of the commedia dell’arte style of data visualization, a maestro of transforming statistics into pictorial passion plays. Icons are his meat, and they are seasoned with wit and humor, color and conviviality. They brighten up the stage, the page and the screen. They scroll with a certain rock and roll." You can explore the article in full here You can find more brilliant work from Grundini here
Eoin Ryan's fantastic cover for Electric Hybrid Magazine's 30th Anniversary issue. The cover focuses on Trump's impact on electric vehicle development. The illustration contrasts Donald Trump’s head, filled with pollution and fumes against a fresh green eco background visualising fresh air and carbon neutrality. You can find more of Eoin's newest work here
Wired Magazine's Money 2025 money issue, aptly titled "It's a Rich Man's World," as imagined by artist Lisa Sheehan. How did she bring this piece to life? In her own words: "To make the credit card as authentic as possible I redrew the American Express pattern in Illustrator with the WIRED headline included. The card was then created in Cinema 4D and I drew the etching of Trump in photoshop. This all came together and was animated to give the feel of an apple pay screen. This was a multi disciplined approach, 2D textures drawn and then rendered in 3D." You can check out the animated piece and more of Lisa's work here.