Ben Johnston has been working with the teams at Droga5 and Fast Horse to transform Diet Coke fan tweets into amazingly detailed pieces of custom-made artwork inspired by the taste and look of Diet Coke.
Diet Coke is expressing thanks via a new Twitter-led social campaign called “ReTweets of Love.” The campaign champions fans who share their unwavering love for the great taste of Diet Coke on social media, by surprising dozens of people with their tweets reimagined in clever ways and in unexpected places.
“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America. "We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are."
Diet Coke fans will start seeing their tweets reimagined on custom jewellery, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favourite magazine.
Fans are encouraged to tweet their love to @DietCoke on Twitter for the opportunity to see that love come back from their favourite brand during the program. Fans also can follow “ReTweets of Love” online as Diet Coke posts photos and videos from its public displays of affection right to the brand’s Twitter page.
If you would like to see more of Ben Johnston's amazing work, click here to see this full portfolio
Doug John Miller's cover for Chemistry World magazine has recently been shortlisted for this year's Association of Illustrators World Illustration Awards. Doug was commissioned to create 3 illustrations for Chemistry World's May 2023 issue on energy storage. The illustrations detailed the potentiality and production of lithium-based storage.
We're very pleased to announce the return of Peter Grundy AKA Grundini to Début Art. Peter has been shaping visual narratives for four decades. As a pioneer of infographics, he has developed a remarkable ability to communicate complex messages with visual simplicity. In 1980 he co-founded Grundy & Northedge, where over 26 years he developed an approach to design more about explanation than selling. Today, he continues his ground breaking work under the name Grundini, helping clients convey messages effectively and beautifully through visual storytelling. Notable clients; 1980 to 2000 Pentagram, The World Bank, The United Nations, Unicef, The British Council, The British Library, The Imperial War Museum, HMS Belfast, The Imperial War Museum, The V&A, Times Newspapers and Readers Digest Notable clients; 2000 to present day Shell International, World Economic Forum, World Energy Council, Institute of Civil Engineers, Harvard University, University of California, Alan Fletcher, Th...
Showtown: the museum of fun and entertainment, and Blackpool’s first museum, opens its doors on the iconic Golden Mile on 15 March after six years of development. Across six interactive exhibition spaces, Showtown is an immersive, behind- the- scenes journey through what makes the seaside town famous. A multi- layered and visually rich experience, the museum celebrates and details the unique Blackpool aesthetic and its richly layered cultural heritage; seaside, circus, magic, show, dance and illuminations, and the entertainers who put the town on the map. Showtown uses eye-catching graphics and large scale artworks by Alex Williamson who was commissioned by Cason Mann to enhance the experience, visually weaving the museum’s interactive exhibits, objects and stories together. For this project, Alex worked with visual material from the Heritage Collection; fabulous archives of printed ephemera, old posters, postcards and photography, to create a series of large scale collage artworks...
We are delighted to announce that Début Art now represents Italian illustrator Liam Eisenberg. Liam Eisenberg is an illustrator based in New York. His work relies on bold outlines and graphic colors to communicate narrative and conceptual ideas. He is a graduate of Montclair State University (BFA Illustration & Animation) and School of Visual Arts (MFA Illustration). In addition to freelancing, he teaches illustration at St. John’s University in Queens, NY. One of Liam’s main strengths is his figurative work. He depicts people in relatable and surreal situations. Liam has an ability to tackle a wide range of topics, taking complex subjects and communicating them in simple ways. His work relies on strong linework and bold colors. You can see Liam's full portfolio here.