Leading original artists & illustrative designers agents since 1985
London   New York   Tokyo

Ben Johnston “ReTweets of Love” / Diet Coke

Ben Johnston “ReTweets of Love” / Diet Coke

Ben Johnston has been working with the teams at Droga5 and Fast Horse to transform Diet Coke fan tweets into amazingly detailed pieces of custom-made artwork inspired by the taste and look of Diet Coke.

Diet Coke is expressing thanks via a new Twitter-led social campaign called “ReTweets of Love.” The campaign champions fans who share their unwavering love for the great taste of Diet Coke on social media, by surprising dozens of people with their tweets reimagined in clever ways and in unexpected places.

“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America. "We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are."

Diet Coke fans will start seeing their tweets reimagined on custom jewellery, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favourite magazine.

Fans are encouraged to tweet their love to @DietCoke on Twitter for the opportunity to see that love come back from their favourite brand during the program. Fans also can follow “ReTweets of Love” online as Diet Coke posts photos and videos from its public displays of affection right to the brand’s Twitter page.

If you would like to see more of Ben Johnston's amazing work, click here to see this full portfolio

Recent articles

AlanBerry RhysWB2 copy.jpg

Alan Berry Rhys / Pacifico

Alan Berry Rhys was commissioned to create a series of pinball table glass designs for Pacifico. The final working machines form part of a bar tour in the US to promote Pacifico Clara. You can see more of Alan’s work here


Chris Labrooy / Breitling

Chris Labrooy was commissioned by Breitling watches to create a series of images to promote their Top Time classics range. Chris’ images form a retro futuristic California road trip with the Shelby Cobra Top Time Watch and were used across social media by Breitling. More of Chris' work can be seen here


Deb JJ Lee / BMW

Deb JJ Lee was commissioned by BMW to create an illustration to celebrate, show solidarity and reinforce their commitment to diversity over Pride month. The illustration is being used across all of BMW’s social channels through out Pride month. You can see more of Deb's work here


World Illustration Awards 2023

We are pleased to announce that Lisa Sheehan has been featured in the World Illustration Awards 2023 shortlist for two different pieces, 'Carbon Footprint' originally commissioned by Scholastic, and 'Who Wants to Own a Hotel Now?' commissioned by the Financial Times Weekend Magazine. Also included in the World Illustration Awards 2023 Longlist were; 'Return to Legoland' by Bartosz Kosowski, commissioned for a film festival by Argomedia, another piece by Lisa Sheehan, 'Blood Sport' -a cover illustration for Mother Jones magazine, 'Reisefieber', a self-initiated piece by Marcin Wolski, and 'Shanghai Under Lockdown' by Xinmei Liu, commissioned by The New York Times.

Read more news