UNA / FIA Formula E
UNA worked with FIA Formula E Racing to develop the advertising collateral for the 2015 - 2016 FIA Formula E racing season featuring 11 races in 10 countries. This exciting job is still in production and once completed will consist of ten race location images and twenty driver illustrations.
Travelling the world, the Formula E circuit travels from Beijing China - Putrajaya Malaysia - Punta Del Este, Uruguay - Buenos Aires, Argentina - Mexico City, Mexico - Long Beach, U.S.A - Paris, France - Berlin, Germany - Moscow, Russia - London, UK. The cars, unlike Formula One cars are electricity powered and quiet, and the tracks run through major cities instead of on a designated race track, making for thrilling city viewing.
UNA were directly inspired by the location, with each illustration either being based around a landmark or cultural iconography. The imagery appears en masse across various promotional material in each city, and can be found on locations such as football field sized LED billboards, the side of bicycles, presentation screens, ticketing... basically anything you could imagine UNA's work is on it!
If you would like to see more of UNA's amazing work, click here to see their full portfolio
Recent articles
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Alan Kitching's mural to celebrate Mary Quant
Alan Kitching was commissioned by Cadogan Estate to create a mural in central London. The mural celebrates Mary Quant’s fashion work in the building in the 1960’s. Originally created in letterpress then translated into paint onto a 40ft wall by Will Impry. You can view the artwork on King’s Road near Duke of York Square in Chelsea, London.
Welcome Jay Gordon!
Début Art is very excited to welcome in Jay Gordon. Jay Gordon is a Cape Town based illustrator with 14 years experience creating artwork for a spectrum of clients ranging from editorial illustration to product campaigns, packaging, poster designs and everything in-between. His twin passions are draftsmanship and storytelling inspired by great cinematographers, novelists, golden age illustrators, comic artists and graphic designers. You can find Jay's full portfolio here.