UNA / FIA Formula E
UNA worked with FIA Formula E Racing to develop the advertising collateral for the 2015 - 2016 FIA Formula E racing season featuring 11 races in 10 countries. This exciting job is still in production and once completed will consist of ten race location images and twenty driver illustrations.
Travelling the world, the Formula E circuit travels from Beijing China - Putrajaya Malaysia - Punta Del Este, Uruguay - Buenos Aires, Argentina - Mexico City, Mexico - Long Beach, U.S.A - Paris, France - Berlin, Germany - Moscow, Russia - London, UK. The cars, unlike Formula One cars are electricity powered and quiet, and the tracks run through major cities instead of on a designated race track, making for thrilling city viewing.
UNA were directly inspired by the location, with each illustration either being based around a landmark or cultural iconography. The imagery appears en masse across various promotional material in each city, and can be found on locations such as football field sized LED billboards, the side of bicycles, presentation screens, ticketing... basically anything you could imagine UNA's work is on it!
If you would like to see more of UNA's amazing work, click here to see their full portfolio
Recent articles
Justin Metz / Prisoner / SKY
Justin Metz worked with the team at Sky creative on the key visual for their new series 'Prisoner'. The artwork is up on 48 sheets around the UK right now. You can see more of Justin's work here
Max Loeffler / All Conditions Express / Nike
Max Loeffler created this excellent illustration for Nike's ACG All Conditions Express out of home campaign. The key visual was adapted too many different formats such as posters, postcards, stickers and various merchandise items. You can see more of Max's work here
Début Welcomes Marcial Rodrigo
Début Art is very excited to announce that we are now representing Marcial Rodrigo! Marcial is an illustrator and infographic designer from Seville, in the sunny south of Spain, who explores ways to fuse information with illustration. Detail-oriented and versatile, he combines simplicity and symbolism to communicate complex ideas clearly and effectively. With a style defined by precise, dynamic lines, his compositions balance visual and conceptual harmony, prioritizing both aesthetics and clarity—creating pieces that connect and invite visual reflection. His professional background, which spans from architecture to design, brings a unique perspective to his work. Now based in Málaga, he works with national and international clients, developing projects that deliver narrative depth and visual coherence. Clients include: El País-Retina, Santilla Editorial, Arup, Oliver Cabell, Fast Company, Modus Magazine, Golf Magazine, Drapers, Which? Magazine, Wunderman Thompson, Garaje de Ideas,...
A Rich Rice Brand Re-design
We are pleased to share packaging illustrations by artist Webb Creative for Oriente, a premium rice brand out of Portugal. Webb Creative was brought on by Firecactus Creative Director John-Paul Hunter who led the brand’s redesign. Inside the V-shaped illustration, which is actually two grains of rice coming together, are Webb’s illustrations. Each rice variant has a different scene, depicting the fifth-generation owners and moments from the business’s history. As Hunter shared with Design Week: “That illustration needed to work hard, we wanted people to see something different every time.” A further dive into the meaning of each illustration can be found on the back of the pack. You can check out details of the redesign and more of Webb Creative’s work here.