Tobias Hall was asked by McMullen, a family brewer since 1827, to rebrand their collection of Heritage Ales. McMullen has long been affectionately known as “Mac’s” and to celebrate this has created a new sub-brand under that name that ties together their three Heritage Ales: Country Best Bitter, East India Pale Ale and the famous AK.

Creating a logo suite for the new Mac’s brand as well as individual logos for each of the new heritage ales, and their respective pump clips, Tobias created a range of treatments across the project. By mixing familiarity and the brand’s existing iconography with an injection of personality and refinement, Tobias was able to implement both drawn elements as well as clean letterform design.

You can see more of Tobias’s work in his portfolio at https://www.debutart.com/artist/tobias-hall