Tobias Hall was asked by McMullen, a family brewer since 1827, to rebrand their collection of Heritage Ales. McMullen has long been affectionately known as “Mac’s” and to celebrate this has created a new sub-brand under that name that ties together their three Heritage Ales: Country Best Bitter, East India Pale Ale and the famous AK.
Creating a logo suite for the new Mac’s brand as well as individual logos for each of the new heritage ales, and their respective pump clips, Tobias created a range of treatments across the project. By mixing familiarity and the brand’s existing iconography with an injection of personality and refinement, Tobias was able to implement both drawn elements as well as clean letterform design.
You can see more of Tobias’s work in his portfolio at https://www.debutart.com/artist/tobias-hall
Wired Magazine's Money 2025 money issue, aptly titled "It's a Rich Man's World," as imagined by artist Lisa Sheehan. How did she bring this piece to life? In her own words: "To make the credit card as authentic as possible I redrew the American Express pattern in Illustrator with the WIRED headline included. The card was then created in Cinema 4D and I drew the etching of Trump in photoshop. This all came together and was animated to give the feel of an apple pay screen. This was a multi disciplined approach, 2D textures drawn and then rendered in 3D." You can check out the animated piece and more of Lisa's work here.
Welcome to Sara Gironi Carnevale who recently joined Début Art. Sara lives in Italy and has been illustrating since 2016. Sara works digitally but her process remains traditional in terms of brainstorming and composing. The illustrations are done in a sketchbook before refining them in Procreate and then finalising all artwork in Photoshop. Her work is vibrant, luminescent and dreamlike, with intricate details, strong concepts and compositions. Sara has the ability to present complex topics in a way that is visually easy to understand. Her illustrations can be seen in numerous magazines, newspapers, books and prints. She has also been experimenting with animation. See Sara's full portfolio here
Eoin Ryan was commission to create one of a series of new illustration to commemorate 25 years of TfL. The aim of the campaign is to remind Londoners why they love TfL and highlight the rich connections, improvements, and influence it has brought to their lives over the past 25 years. More of Eoin's work can be viewed here.
AAAS hosted a recent gallery show, “Invisible, novel, and complex: A decade of visualizing science”, which was a 10-year retrospective show of visuals from Science magazine, being shown in their home office in Washington, DC. One of the highlights of the exhibit included a pair of pieces about Neurodegeneration by Simon Prades, originally commissioned for the October 2, 2020 issue of Science. Photography: Chrystal Smith/Science. Simon's full portfolio can be reviewed here.