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Matt Dartford & AJ / MDI Digital
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advertising corporate design editorial publishing subject techniques / style

advertising

advertising animation characters charity games movie posters pharmaceutical posters product type design typography

corporate

corporate decisions financial money

design

conceptual icons lettering logo packaging signs

editorial

editorial health illustrative journalism lifestyle magazine cover

publishing

book covers book jackets publishing

subject

City animals birds buildings cars celebrity children christmas cityscapes diamonds dinosaurs dreams energy environment fantasy fashion food & drink halloween hands hearts ice industrial jewellery landmark landscape love machinery mountains music nature neon people places plastics political portrait robots seascape sex skeleton sport summer time transport travel women

techniques / style

3d rendering abstract cartoon cgi contemporary digital faux 3d humourous mixed media model making painterly realism sci-fi sculpture surreal texture
1_Running_HR_RGB.jpg

Go With Your Gut / Runners World

THR_BabyYoda_HR_Layered.jpg

Baby Yoda / The Hollywood Reporter

&Juliet-KeyArt.jpg

& Juliet / AKA NYC

MonsterProject_2019_SadiesMonster.jpg

Sadies Monster / Monster Project

Screenshot 2024-05-15 at 08.09.46.jpg

The Fall Guy / Empire Magazine

Metaverse_McKinsey.jpg

Metaverse

JurassicKingdom_SubCover-EmpireMagazine.jpg

Jurassic Kingdom / Empire Magazine

CoffeeCake-JuliusMeinl.jpg

Coffee Cake / Julius Meinl

MDI_EntertainmentWeekly_TheShield_HR_RGB.jpg

The Shield / Entertainment Weekly

DaddyVSDoctor-KeyArt.jpg

Daddy vs Doctor

Cadbury Heroes

Cadbury Heroes

Kiehls Lil Guy

Kiehls Lil Guy

Langland_Roche_Octopus.jpg

Octopus / Langland

lite.jpg

Super Bowl / Miller Lite

MDI_EmpireMagazine_BrettGoldstein_TedLasso_Crop_RGB.jpg

Brett Goldstein / Empire Magazine

Mom and Dad Book cover.jpg

Mom Vs Dad Book Cover / Hachette

MDI_WomensHealth_Inflammation_PepperFire_HR.jpg

Inflammation Pepper Fire / Women's Health Magazine

Gamification-TDMagazine.jpg

Gamification / Talent Development Magazine

Mybite.jpg

Landscape / Mybite

MDI_WallStJournalMagazine_Oscars_2021_CROP_RGB.jpg

Oscars / Wall Street Journal Magazine

WhichMagazine_Cover_AreCordedVacsDoomed.jpg

Are Corded Vacs Doomed? / Which? Magazine

USA Cupcake FDi Magazine

USA Cupcake FDi Magazine

Gulf Airlines Magazine Long Haul Typography

Gulf Airlines Magazine Long Haul Typography

MOS_PC.jpg

Ministry of Sound

Elements Cube

Elements Cube

Guitar

Guitar

Pacha Pure Dance Neon

Pacha Pure Dance Neon

Sheezus / Lily Allen

Sheezus / Lily Allen

MDI_WH_InnerQuitter_1.jpg

Inner Quitter / Women Health Magazine

MDI_WomensHealth_Inflammation_PakChoi_HR.jpg

Inflammation Pak Choi / Women's Health Magazine

MDI_EmpireMagazine_TheAmericanDream_HR_RGB.jpg

The American Dream / Empire Magazine

MDI_MonsterProject_2021_Crop_RGB.jpg

Monster Project 2021

CleMag_Fish_1500.jpg

Fisherman / Cleveland Magazine

MDI_TheHollywoodReporterMagazine_TheLostYear_IceCamera_Cover_Lowres.jpg

The Lost Year / The Hollywood Reporter

MDI_EmpireMagazine_LettingLight_Neon_RGB.jpg

Russell T Davis / Empire Magazine

MDI_TADO_SheffieldsChildrensHospitalCharity_Theo_Front_RGB_1080_v1.jpg

Theo

cocc-t-rex-1080-02.jpg

Confessions of a Class Clown / Penguin Random House

MDI_Eboo_Ebookers_3Expressions_RGB.jpg

Eboo / Ebookers

BIGPIG_04.RGB_color.jpg

Year of the Pig / APM Mall

MDI_Digitas_Bag_HR.jpg

Bag / Digitas

b.inspired_XmasCover.jpg

Xmas Cover / B Inspired

MDI_WH_InnerQuitter_2.jpg

Inner Quitter 2 / Women Health Magazine

BasicTape_004_001.jpg

Basic Tape 1

Prey_Square_1500.jpg

Prey / Empire Magazine

CleMag_Karaoke_1500.jpg

Karaoke / Cleveland Magazine

MDI_RunnersWorld_Sloth1_HR.jpg

Sloth / Runners World

Babybel One 4c.jpg

Babybel

CACM_AI_Black_Square.jpg

AI Black Square / CACM

WomensHealth-Sexbots_03.jpg

Sex Bots / Women's Health

Engine Heart

Engine Heart

WomensHealth-FreshlyBaked.jpg

Freshly Baked / Womens Health

Ribena Berry Merry Christmas

Ribena Berry Merry Christmas

Apple One 4c peter.jpg

The Edinburgh Fringe Festival

MP2017_AJ_RGB_HR.jpg

Reagan's Monster

Sumo / Big Yellow

Sumo / Big Yellow

Cadbury Icons

Cadbury Icons

Asparagus_Crop.jpg

Asparagus / Women's Health

Neon_Cash_002.jpg

Neon Cash

WomensHealth-HappyWheat.jpg

Happy Wheat / Women's Health

IMG_8208.JPG

Tichy

Wide Aisle Gates / TFL

Wide Aisle Gates / TFL

House Party / Ministry Of Sound

House Party / Ministry Of Sound

P_&_O_Amsterdam_HR.jpg

Amsterdam / P&O

Election Eagle The Atlantic Magazine

Election Eagle The Atlantic Magazine

Ice Cream Characters

Ice Cream Characters

Dollar Ballon One 2.jpg

Dollar Ballon

PO_FB_Amsterdam.jpg

Travel / P&O

P And O Bruges.jpg

Bruges / P&O

Tekken7_Kuma_HR.jpg

Kuma / Tekken 7

Exploded Guitar

Exploded Guitar

Diageo Johnnie Walker Blue Label Vip Bag Visuals 1

Diageo Johnnie Walker Blue Label Vip Bag Visuals 1

Tampico_CYW_Apple_1500.jpg

Colour Your World / Tampico

StatueLib.jpg

Statue of Liberty

Zagnum Bottles.jpg

Zignum Bottles

CleMag_Giraffe_1500.jpg

Giraffe / Cleveland Magazine

Babybel_Fridge_Happy_Bar.jpg

Babybel Red Nose Day

Oasis Lunchtimes

Oasis Lunchtimes

MP_2016_4000.jpg

Austin / The Monster Project 2016

Toshiba Snowdome

Toshiba Snowdome

Apple_Park_Gold_02.jpg

Apple's Golden Moment cover / Barron's

The Best Of Peter Kay Logo

The Best Of Peter Kay Logo

Miuna

Miuna

Under Cover Economist

Under Cover Economist

Garlic_Crop.jpg

Garlic / Women's Health

Weetabix On The Go

Weetabix On The Go

SCEE_UntilDawn_Keyart_HR.jpg

Until Dawn Poster

Opener Final 4c.jpg

Opener

TriState Business Depends On Affordable Electricity

TriState Business Depends On Affordable Electricity

Water Power / Focus Magazine

Water Power / Focus Magazine

Wrapped F1

Wrapped F1

MP2015_AJ_Jefferies_RGB.jpg

Monster Project 2015

Strawberry / Which? Magazine

Strawberry / Which? Magazine

Warehouse / Popular Science

Warehouse / Popular Science

Astronut

Astronut

Puma Motorsport Cat

Puma Motorsport Cat

MDI-Digital-Fast-Company.jpg

Jeff Bezos / Fast Company Magazine

Natwest Pigs Tax-Free

Natwest Pigs Tax-Free

Cream Island

Cream Island

Fashion Stitched

Fashion Stitched

P And O Hull.jpg

Hull / P&O

New Scientist Trash

New Scientist Trash

Basketball / Big Yellow

Basketball / Big Yellow

Basic Tape.jpg

Basic Tape 2

IceCREAM.jpg

Ice Cream

Scaffolding Earth

Scaffolding Earth

Bull Piston.jpg

Bull Piston

ALIENS_SOL_TALL.jpg

Statue of Liberty Aliens

Wrigleys Explosion

Wrigleys Explosion

Southwest Airlines Happy Birthday

Southwest Airlines Happy Birthday

circuit board.jpg

Circuit Board

Fun Wallpaper

Fun Wallpaper

King Of Soaps.jpg

King Of Soaps

The Atlantic Eagle Cover Shot

The Atlantic Eagle Cover Shot

Singstar Back To The 80s

Singstar Back To The 80s

Green Graduate Corporate Knights

Green Graduate Corporate Knights

Yes or No

Yes or No

Maneki Neko

Maneki Neko

Electric 80's

Electric 80's

Southwest All New Rapid Rewards

Southwest All New Rapid Rewards

Monster Project

Monster Project

ALIENS_LINC_TALL.jpg

Lincoln Aliens

Esquire Grooming Awards

Esquire Grooming Awards

Fat, 40 And Fired Book Cover

Fat, 40 And Fired Book Cover

O2 / Golden Duck

O2 / Golden Duck

Ristorante Cantina Zurich Vegetables Carrots

Ristorante Cantina Zurich Vegetables Carrots

Olympic Fool's Gold

Olympic Fool's Gold

Tristate Schools Depend On Affordable Electricity

Tristate Schools Depend On Affordable Electricity

Which Magazine

Which Magazine

Trident Watermelons

Trident Watermelons

Southwest Airlines Cake

Southwest Airlines Cake

Wallet

Wallet

Gingerbread Man Runners World

Gingerbread Man Runners World

Christmas Reindeer Christmas

Christmas Reindeer Christmas

Merry Christmas

Merry Christmas

Natwest Bassey Pig

Natwest Bassey Pig

Audio Visual / TFL

Audio Visual / TFL

AXE Squeaky Clean Poster

AXE Squeaky Clean Poster

Utah Saints

Utah Saints

50 Shares That Give You Extra

50 Shares That Give You Extra

Hiscox / Business Baby

Hiscox / Business Baby

Ringo Donut Doughnut

Ringo Donut Doughnut

Trident Watermelons Crop 3

Trident Watermelons Crop 3

Ristorante Cantina Zurich Characters

Ristorante Cantina Zurich Characters

Ristorante Cantina Zurich Vegetables Onions

Ristorante Cantina Zurich Vegetables Onions

Ristorante Cantina Zurich Carrots

Ristorante Cantina Zurich Carrots

Sony Televisions

Sony Televisions

Exploded Mic

Exploded Mic

Shore Guide 2014

Shore Guide 2014

Apps / Orange Magazine

Apps / Orange Magazine

Cream Logo MP3 Player

Cream Logo MP3 Player

25 Most Powerful TV Shows

25 Most Powerful TV Shows

Dr Oz Vegetable Portrait Esquire Magazine

Dr Oz Vegetable Portrait Esquire Magazine

Carlsberg Flaming

Carlsberg Flaming

Cutaway Apartment

Cutaway Apartment

Oscars- Esquire Magazine

Oscars- Esquire Magazine

Natwest Pigs Working Harder

Natwest Pigs Working Harder

Cutaway House

Cutaway House

Douglas Coupland - Generation A Cover

Douglas Coupland - Generation A Cover

Chocolate Heart

Chocolate Heart

Ministry Of Sound Balls

Ministry Of Sound Balls

Money Don't Grow On Trees

Money Don't Grow On Trees

Fire Blocks

Fire Blocks

Chocolate Renders

Chocolate Renders

Cream Rock The Discotheque V.01

Cream Rock The Discotheque V.01

Contract Octopus

Contract Octopus

Milk

Milk

Telegraph Typography Arts

Telegraph Typography Arts 1

Southwest Airlines Snowglobe

Southwest Airlines Snowglobe

CAN

CAN

Gatecrasher Logo Neon

Gatecrasher Logo Neon

Social Globe Business Life

Social Globe Business Life

WKD Fruit

WKD Fruit

TriState Lives Depend On Affordable Electricity

TriState Lives Depend On Affordable Electricity

Apple Cloud

Apple Cloud

The SATURDAYS.jpg

The Saturdays

Peperami Peppers

Peperami Peppers

Mini Cooper Kit Kat

Mini Cooper Kit Kat

Heart Character

Heart Character

Cream Amplifier

Cream Amplifier

Ministry of Sound Lady

Ministry of Sound Lady

Ministry Of Sound Dance Nation

Ministry Of Sound Dance Nation

Digit Bees

Digit Bees

Home Entertainment / Playboy Magazine

Home Entertainment / Playboy Magazine

Mcaffee Security Icons

Mcaffee Security Icons

Please Do Not Disturb

Please Do Not Disturb

The Under Cover Economist - Tim Harford Cover

The Under Cover Economist - Tim Harford Cover

Cicada Album Cover

Cicada Album Cover

Chinese Gold Bars

Chinese Gold Bars

Money Football

Money Football

Body Kit

Body Kit

Wii Edge Magazine Cover

Wii Edge Magazine Cover

Coors Beer

Coors Beer

40 Years of Radio 1

40 Years of Radio 1

Subbuteo Tesco

Subbuteo Tesco

Piggy Banks

Piggy Banks

MTV Europe Music Awards Copenhagen 2006

MTV Europe Music Awards Copenhagen 2006

Telegraph Typography Arts

Telegraph Typography Arts 2

Bainisteoir

Bainisteoir

McAfee Mask

McAfee Mask

9.5%

9.5%

Peperami Diving

Peperami Diving

Esquire Smiley CD Player

Esquire Smiley CD Player

Wrigleys Trainers

Wrigleys Trainers

Ministry of Sound Lady 2

Ministry of Sound Lady 2

Love Hits

Love Hits

Go Audio

Go Audio

Strictly Rhythm Logo Wall

Strictly Rhythm Logo Wall

Architecture Visualistion Exterior

Architecture Visualistion Exterior

Dear Under Cover Economist - Tim Harford Cover

Dear Under Cover Economist - Tim Harford Cover

Eddie Halliwell Fire It Up

Eddie Halliwell Fire It Up

Creamfields Ferry Corsten

Creamfields Ferry Corsten

Cicada Album Cover 2

Cicada Album Cover 2

Balletbot

Balletbot

Avon

Avon

Cream Speakers

Cream Speakers

Fusball

Fusball

Diageo Johnnie Walker Blue Label Vip Bag Visuals 2

Diageo Johnnie Walker Blue Label Vip Bag Visuals 2

Diageo Johnnie Walker Blue Label Vip Bag Visuals 3

Diageo Johnnie Walker Blue Label Vip Bag Visuals 3

The Tesco Effect

The Tesco Effect

image1.jpeg

Hangry 1

image2.jpeg

Hangry 2

Cadbury_CRAVE_HR.jpg

Cadbury / Crave

Biography

Matthew Dartford has been producing CGI artwork and animation professionally since 1999. He studied traditional illustration at the Arts University Bournemouth but eventually found a passion for all things digital, especially the upcoming field of 3D computer graphics. It was there that he met a fellow student, AJ Jefferies who shared his enthusiasm and they both began working together in 2001, eventually setting up a dedicated studio situated in the heart of Norwich.

Over the years Matthew and AJ have formed an almost symbiotic relationship, drawing upon their combined years of experience in the creative fields of CGI, photography, retouching and animation, they create unique blend of bold, bright and highly polished 3D imagery.

Together, they have produced high end CG artwork and animation for hundreds of commercial clients across the globe. Previous clients include: Cadbury, Puma, Sony, BBC, Warner Music, Cartoon Network, Fremantle Media, Universal Music, New State Music, New Scientist, Carlsberg, Diageo, Defected Records, The Telegraph, Ministry of Sound, Cream Recordings, Epic Records, Esquire, Unilever, KOKO, Coca-Cola, Runner's World, NatWest, Stella Artois
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