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Matt Dartford & AJ / MDI Digital
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advertising corporate design editorial publishing subject techniques / style


advertising animation characters charity games movie posters pharmaceutical posters product type design typography


corporate decisions financial money


conceptual icons lettering logo packaging signs


editorial health illustrative journalism lifestyle magazine cover


book covers book jackets publishing


City animals birds buildings cars celebrity children christmas cityscapes diamonds dinosaurs dreams energy environment fantasy fashion food & drink halloween hands hearts ice industrial jewellery landmark landscape love machinery mountains music nature neon people places plastics political portrait robots seascape sex skeleton sport summer time transport travel women

techniques / style

3d rendering abstract cartoon cgi contemporary digital faux 3d humourous mixed media model making painterly realism sci-fi sculpture surreal texture


Matthew Dartford has been producing CGI artwork and animation professionally since 1999. He studied traditional illustration at the Arts University Bournemouth but eventually found a passion for all things digital, especially the upcoming field of 3D computer graphics. It was there that he met a fellow student, AJ Jefferies who shared his enthusiasm and they both began working together in 2001, eventually setting up a dedicated studio situated in the heart of Norwich.

Over the years Matthew and AJ have formed an almost symbiotic relationship, drawing upon their combined years of experience in the creative fields of CGI, photography, retouching and animation, they create unique blend of bold, bright and highly polished 3D imagery.

Together, they have produced high end CG artwork and animation for hundreds of commercial clients across the globe. Previous clients include: Cadbury, Puma, Sony, BBC, Warner Music, Cartoon Network, Fremantle Media, Universal Music, New State Music, New Scientist, Carlsberg, Diageo, Defected Records, The Telegraph, Ministry of Sound, Cream Recordings, Epic Records, Esquire, Unilever, KOKO, Coca-Cola, Runner's World, NatWest, Stella Artois