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Matt Dartford & AJ / MDI Digital
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advertising colour corporate design editorial publishing subject techniques / style


advertising animation characters charity games medical pharmaceutical posters product type design typography website


black blue brown green orange pink red silver white yellow


annual report business corporate decisions financial money


conceptual diagrams icons infographic lettering logo maps packaging signs toys vinyl toys wallpaper


editorial health illustrative journalism lifestyle magazine cover


adult fiction book covers book jackets childrens books educational greetings cards non fiction publishing


City animals birds body bubbles buildings cars celebrity children christmas cityscapes clouds computers crest diamonds dinosaurs energy environment explosion eyes faces family fantasy fashion feet film fire fireworks food & drink furniture glass globes halloween hands hearts history ice industrial insects interiors jewellery landmark landscape liquid love machinery men metals military mountains music nature neon numbers people places plastics political portrait relationships robots science seascape seasonal sex skeleton smoke sound space sport still life summer technology telecommunications time transport travel trophy water weather women wood

techniques / style

3d rendering 80's abstract anthrpomorphic architectural caricature cartoon cgi contemporary cross section digital embroidery exploded diagram figurative humourous mixed media model making photo real photographic realism retouching sci-fi sculpture surreal texture


Matthew Dartford has been producing CGI artwork and animation professionally since 1999. He studied traditional illustration at the Arts University Bournemouth but eventually found a passion for all things digital, especially the upcoming field of 3D computer graphics. It was there that he met a fellow student, AJ Jefferies who shared his enthusiasm and they both began working together in 2001, eventually setting up a dedicated studio situated in the heart of Norwich.

Over the years Matthew and AJ have formed an almost symbiotic relationship, drawing upon their combined years of experience in the creative fields of CGI, photography, retouching and animation, they create unique blend of bold, bright and highly polished 3D imagery.

Together, they have produced high end CG artwork and animation for hundreds of commercial clients across the globe. Previous clients include: Cadbury, Puma, Sony, BBC, Warner Music, Cartoon Network, Fremantle Media, Universal Music, New State Music, New Scientist, Carlsberg, Diageo, Defected Records, The Telegraph, Ministry of Sound, Cream Recordings, Epic Records, Esquire, Unilever, KOKO, Coca-Cola, Runner's World, NatWest, Stella Artois
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