Leading original artists & illustrative designers agents since 1985
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Helen Friel
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advertising design editorial publishing subject techniques / style


advertising posters set building




editorial illustrative journalism lifestyle


adult fiction book covers book jackets childrens books educational non fiction pop-up publishing


birds buildings cars cityscapes environment fashion food & drink shopping summer

techniques / style

hand made model making paper engineering papercut photographic


Helen Friel is a Paper Engineer based in London. Since graduating from Central Saint Martins in 2009 she has been creating work in paper for both editorial and advertising clients. Many of her pieces are stage sets in miniature, creating worlds with layers of card and paper. They are often influenced by an off-beat sense of humour that captions the delicate cut-outs. Her work has been featured in books Papercut, Papercraft and Papercraft 2 as well as publications including Elle Decoration, The Telegraph, The Metro, Computer Arts.

Helen also works in moving image and her animation Revolution is the winner of a PDN Photo Annual Award as well as an official selection for the Fantoche International Animation Film Festival, Melbourne International Animation Festival, New Zealand International Animation Festival and the London International Animation Festival.

Working from her studio in South London, Helen has produced work for clients including: Ascot, Computer Arts, Etsy, Fast Company, Grazia Magazine, Harrods Magazine, Harvard Business Review, Ryan Air, The Savoy Hotel, Stylist Magazine, Tatler UK, Tatler Asia, Ted Baker, The Telegraph, TIME, Vanity Fair UK and Vogue.