Leading original artists & illustrative designers agents since 1985
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Helen Friel
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advertising colour corporate design editorial publishing subject techniques / style


advertising animation characters charity collaboration gif live art medical pharmaceutical posters set building stop motion type design typography


black blue brown orange pink red white


business charts corporate decisions financial


conceptual fashion design icons installation lettering logo maps pattern


editorial health illustrative journalism lifestyle magazine cover


adult fiction book covers book jackets childrens books educational non fiction pop-up publishing


airplanes animals birds books buildings cars celebrity christmas cityscapes crest energy environment eyes faces fashion film fire floral food & drink glass hair industrial interiors jewellery landscape machinery men mountains music nature people places portrait science seascape seasonal shopping smoke space still life summer technology telecommunications theatre transport travel trees water women

techniques / style

flat tone graphic hand made model making paper engineering papercut photographic sci-fi silhouettes


Helen Friel is a Paper Engineer based in London. Since graduating from Central Saint Martins in 2009 she has been creating work in paper for both editorial and advertising clients. Many of her pieces are stage sets in miniature, creating worlds with layers of card and paper. They are often influenced by an off-beat sense of humour that captions the delicate cut-outs. Her work has been featured in books Papercut, Papercraft and Papercraft 2 as well as publications including Elle Decoration, The Telegraph, The Metro, Computer Arts.

Helen also works in moving image and her animation Revolution is the winner of a PDN Photo Annual Award as well as an official selection for the Fantoche International Animation Film Festival, Melbourne International Animation Festival, New Zealand International Animation Festival and the London International Animation Festival.

Working from her studio in South London, Helen has produced work for clients including: Ascot, Computer Arts, Etsy, Fast Company, Grazia Magazine, Harrods Magazine, Harvard Business Review, Ryan Air, The Savoy Hotel, Stylist Magazine, Tatler UK, Tatler Asia, Ted Baker, The Telegraph, TIME, Vanity Fair UK and Vogue.