Chris Labrooy / Callaway Golf

Acclaimed CGI artist and designer Chris Labrooy was asked to bring his unique vision to the golf media landscape. As world-renowned Callaway Golf launched their newest product, The Rogue Driver, Chris put his own spin on the club by reshaping it into the beloved thumbs-up emoji. Chris’s keen eye for detail was essential to maintaining the integrity of product; consideration of everything from club weight, to product materials, to cosmetic specifications were a still priority despite its new shape. Thumbs-up, Chris! To see more of Chris's work click here.